Microsoft and Nokia Merger Free Sample Solution

Question: Compose a report on in a general sense take a gander at the support of Nokia and Microsoft merger? Answer: Presentation The topic of our report is to in a general sense take a gander at the defense of Nokia and Microsoft merger. By and by here the fundamental expect for the merger by examining the basic and chief reasons of for what reason did Nokia and Microsoft decided to take each other's hand and move towards future is talked about. In this report we have endeavored to cover each piece of this late affiliation. We will see the authentic background of these two huge associations including the financial examination and the business segment assessment and we will in like manner explain about the essential driver which leads the two associations to wind up assistants. We will moreover essentially survey and explain that if the association will be an achievement in coming future or it will disregard to recover a lost bit of the pie in the business division of cutting edge cells and organizations. Directly the two associations which we will prevalently focus on are Microsoft and Nokia. Considering our i nvestigation Nokia accept a basic part more than Microsoft in this merger considering the way that Nokia will be more important than Microsoft in wording to recover its lost bit of the pie and decreasing advancement design. Pre Merger Stock Market Values of Nokia Microsoft In the midst of the current money related crisis, Stock Markets have been impacted resulting to some time, regardless of the way that showing up on the principal quarter of the current year, a little improvement in their records. Despite the Middle-East War which prompts a rising on the oil costs and the Tsunami in Japan, of 2011 is shown and evaluated as a prospering and flourishing year, which explicitly impacts the Stock Markets. Truth be told, the sliding examples in the midst of the latest years provoked an extension in the expanding rate, which along these lines recommended a rising in the advance expenses, obliging the money related turn of events and in this way, making less vocations. Subsequently, in spite of the way this is apparently an unending circle, protections trades are starting to recover from the cash related downturn, with the BRIC countries addressing interesting open entryways in the short and medium term similarly as adventure courses of action. Additionally, NYSE Euronext Inc. likewise, NASDAQ Stock Market, the two greatest stock exchange markets are at present significant achievements for monetary experts and associations. The two associations have persevered through a relative rot around the finish of the main quarter 2010, having dropped from an estimation of USD$33 and USD$17, Microsoft and Nokia independently, to an estimation of generally USD$25 and USD$9 independently. Since August 10, we have dealt with a more diminutive recover in light of association perspectives that additional to raise the offer expenses. Starting late on 13/05/2011, Microsoft and Nokia's stock expenses were USD$26.31 and USD$9.67 separately. Budgetary Performance Forecast As it was escaped in advance by Damodaran (2005), remembering the ultimate objective to dismember the helpful energies in Microsoft and Nokia, it is essential to regard all of the associations autonomously. Consequently, this valuation recommends certain doubts about its future turn of events, in a word, the manner in which each firm will perform inside its industry in the following years, and furthermore, the progression of the PC programming and data moves part (Srivastava and Dave, 2011). Thusly, Microsoft and Nokia will be examined through two one of a kind methodologies (WACC, and Multiples Valuation), considering reliably that the results may be tantamount the length of similar examinations are used for all of them. Close to the finish of each Standalone Valuation, an affectability examination will in like manner be finished with the objective that one may fathom the changes in the firm regard in eventual outcome of unquestionable doubts taken. In a word, the valuation system w ill start with a base case condition and a short time later a bear and bull case circumstances will be prepared, addressing the lower and maximum cutoff points independently (Tsuji, 2015). An essential edge which should be featured is the way that, the valuation procedure (projections) will be arranged in three sections: the organization's future key goals, its own tendency of advancement taking into account the true data, and the Investment Banking projections as a trustworthy source prepared to support the doubts. Also, the chronicled data considers the 3 prior years from 2008 until the present and the projections will consider the accompanying 5 years until 2015 since the move procedure (merger) is acknowledged to take 1 to 2 years, so 2015 is an enough period to measure a progressively joined methodology. Hence, the FCFF (Free Cash-Flow to the Firm) will be learned for the accompanying 5 years and decreased at the specific refund rate. In the Relative Valuation, the affiliation' s budgetary marker must be copied by the ordinary different estimation of the specific friend gathering (Wadee, 2011). Genuine Post Merger Performance as indicated by Sensitivity Analysis Microsoft Despite the estimation of the base-case circumstance, every so often the doubts taken may not occur later on and the projections might be difficult to approach, resulting to the Computer Software Industry is depicted by its strong forcefulness and the constant appearance of new organizations and things and likewise, mechanical headways as tablets. As a result, it might be useful to look at changes in the firm regard in eventual outcome of specific doubts taken affectability assessment. To the exclusion of everything else, it will be viewed as changes in livelihoods, working expenses and terminal advancement rate. The bear case condition considers an extension of 1.5% in the Operating Expenses and a decay of 1.5% either in Revenues or in the terminal advancement rate, in a word, there is a nonattendance of trust in the business division; while the bull-case situation acknowledge an addition of 1.5% in Revenues and in the terminal improvement rate, and a reducing of 1.5% in the Operati ng Expenses where the business part is showing sureness. Quickly, for the bear-case circumstance the worth objective would be $24.04 and for the bull-case circumstance it would be $26.64. Thusly, the basic reasoning that might be isolated from this affectability examination is the way that Microsoft is somewhat overstated, resulting to the cost concentration under the bear-case circumstance is still lower than the current worth (May, 13). Nokia After the base-case circumstance valuation, presently it will be taken assorted assumptions to analyze the modifications in the firm regard. Doubtlessly, Telecommunications industry is named as forceful, imaginative, with consistent upgrades, along these lines the examinations made before may not concretize later on. Right off the bat, it is viewed as changes in earnings, working expenses and terminal advancement rate. The bear-case circumstances expect earnings and terminal advancement rate 1.5% lower for every one of the following years and working costs 1.5% higher; while the bull-case circumstance acknowledge wages and terminal improvement rate 1.5% higher and working costs 1.5% lower (Barney, 1986). Along these lines, for the bear-case condition the worth objective would be $7.87 and for the bull-case circumstance it would be $15.79. Considering, this affectability assessment grants us to attest that Nokia is overstated; after the cost concentration under the bear-case circumsta nce is as yet more diminutive than the stock expense at 05/13. For this circumstance, the Relative valuation framework will differentiate Nokia and near associations working in the Telecommunications Equipment Industry taking into account similar turn of events and danger levels. This is an industry that exhibits more internationalization with a couple of Europeans and Asiatic associations, anyway 41% of the Peer Group is made by U.S. headquartered associations. A similar source (Reuters) and method was associated in the estimation of the cash related pointers for 2011. Looking at the extents, Nokia is more and less as per the business. Examination The standard goals of the planned exertion for both Microsoft and Nokia were to gather another overall flexible natural framework for PDAs through the Windows Phone stage by: 1. Expanding gathering breaking point of general Windows Phone gadgets.2. Driving overall customer enthusiasm of the Windows Phone contraptions through contribution a wide degree of things with strong brand character coming to more land areas.3. Further planning things and organizations of Nokia and Microsoft Corporation. A complete objective would be: To building up the bit of the pie of both the Nokia Windows Phone based windows telephone and PDAs contraptions. To make sure about and fabricate the bit of practical pay delivered from convenient related associations. Vital Alliance The kind of participation that both the associations agreed on, regardless of the way that promoted by the two associations as a Strategic Partnership relationship has truly been characterized by altering in the module. This suggests both Microsoft and Nokia would collaborate on ordinary goals and points of interest that would fit the key direction of both the associations. All through the joint exertion, the two associations would remain independent and no new association or legal substance was made. Neither Nokia nor Microsoft had placed into each other's worth proposals in the midst of the collaboration. Coordinated effort Points of Interest 1. Microsoft's stage supports portions to Nokia.2. Nokia to pay programming power portions to Microsoft.3. Nokia's devotion and responsibility: Nokia is a without a doubt comprehended pioneer of gear mechanical diagram in the convenient business, and would contribute its ability on hardware plan, tongue support, showcase piece, nearby ranges and director relatio

Construction of Pekeliling Flats, Kuala Lumpur

Development of Pekeliling Flats, Kuala Lumpur Prologue to Case Study Pekeliling Flats is arranged on the Lebuhraya Mahameru-bound Jalan Tun Razak, Kuala Lumpur. The pads are otherwise called Tunku Abdul Rahman open pads. Pekeliling pads are one of Kuala Lumpurs most punctual open lodging ventures and were worked in 1967. There were 11 private squares containing 2,969 units. For the development of the primary pilot venture, the Government held an arrangement with a joint endeavor organization Citra/Boon Cheah which planned to utilize the French Tracoba System of development. Be that as it may, the arrangement was ineffective and the undertaking was in this way opened to open delicate. The delicate was in the long run granted to Gammon/Larsen Nielsen utilizing the Danish System of enormous board industrialized pre-assembled framework. The development was then propelled in 1968. The plan at Jalan Pekeliling contains 4 squares of 4-story pads and shops, 7 squares of 17-story pads, totaling 3009 units and was finished inside multi month, incorporating the time taken in the development of the RM 2.5 million throwing yard for the pre-assembled components at 10â ½ miles Jalan Damansara. The entire development of the level is built utilizing the construction of solid box technique which is like the British Truscon System whereby a standard through-molded cement boxes, which join veneer dividers produced using lightweight materials, roofs comprising of mortar boarding stapled and just as inward fittings. Gathering Method The containers are made by precasting the dividers boards with ribs downwards and smoothing down the solid as it has semi-set. When the dividers have solidified, they are then expelled from the molds by methods for an overhead gantry and put into a dance. Establishments cushions are thrown and on these precast solid shafts, transformed T cross segment are then laid. The cases are currently emptied legitimately from the lorry and are put in position upon these reversed T shafts. Once the cases, which structure one course from veneer to faã §ade have been blasted together along the divider. After the containers are associated together at the basic floor level of two connector plates, which are darted with jolts to strung embeds on either side of the joint. Once the crates, which structure one course from veneer to faã §ade have been shot together along the divider, where again the cast-in attachments which joined by steel plates and darts, there just flimsy vertical joints noticeable. The vertical channels between the abutting ribs of the start to finish boxes make inflexible cross-dividers of noteworthy sound protection. Level fortification poles are brought down and concrete is thrown in, bringing about the arrangement of a gathering divider. Assessment and Comparison Cost Industrialized pre-assembled development of the Pekeliling venture was more costly than the regular framework. Its expense was 8.1% higher than a customary lodging venture finished around that time. There are numerous points of interest you can get in the event that you are utilizing precast development technique as opposed to utilizing in-situ development strategy. One of the points of interest is the cost ramifications. Utilizing precast development technique can set aside cash or decrease the expense of development in light of the fact that: Time Large scale manufacturing just as off-site creation abbreviates venture course of events, gives prior rate of profitability, permitting prior inhabitance and keep in plan. It is evaluated that a precast structure occupies to 20% less time to build than a comparable cast in situ structure. For instance, the dividers of a structure can be made while on location establishments are being assembled. In the event that the time is over the calendar or due date, the organization needs to pay the harms. Solidness Offers long assistance for high use applications and doesn't require normal upkeep; spare expense in long haul. Squander Minimization Less materials are required on the grounds that exact blend extents and more tightly resiliences are reachable. Less solid waste is made because of tight control of amounts of constituent materials. Squander materials are all the more promptly reused in light of the fact that solid creation is in one area. Sand and acids for completing surfaces are reused. Steel structures and different materials are reused. Diminished prerequisites for formwork, get to platform and less dependence on wet exchanges. The diminished necessity for site management by the principle contractual worker additionally sets aside cash. Contrasted with cast in-situ concrete, the accompanying rates of reserve funds can be normal: 75 percent as far as formwork and platform and 90% for wet cement. Recyclable precast solid structures in urban zones can be reused into fill and street base material toward the finish of their helpful life. Less trucks and less time are required for development since concrete is made offsite; especially useful in urban territories where negligible rush hour gridlock interruption is basic. At the point when less trucks are required methods lesser the cost expected to lease vehicles. The decrease in site work which mostly balances a deficiency of talented site laborers. Estimated in the $55 $65 territory per straight foot of divider, precast frameworks are serious with other establishment dividers, especially when expenses are analyzed as a gathering that incorporates footings and sub-piece waste. Precast dividers can be introduced rapidly in any climate. Since the solid is restored in the industrial facility, precast establishments can be inlayed when the section is set and first floor propping is set up, improving place of work security and site openness. Entryway and window openings, steel shaft pockets, and block edges must be thrown into the boards, so arranges must be altered. The divider sub-base must be compacted and leveled, like accuracy expected of footings. In making cost examinations between elective frameworks, it is basic that all out like for like expenses are thought of. There are considerable reserve funds to be made utilizing precast development which are not apparent when a direct natural cost examination is made with elective development techniques. To get a precise like for like cost, entire structure costs must be assessed. To precisely survey entire structure cost, every one of the benefits of precast must be precisely cost. Reserve funds through variables, for example, prior fulfillment dates, inbuilt insulating, diminished formwork, framework, decreased wet exchanges and expanded spending control can be noteworthy. Likewise, quick track acquirement and development may limit capital expenses by lessening financing costs and making sure about prior rental pay. The precast edge bundle normally incorporates sections, bars, floors, divider boards, steps, arrivals, overhangs and so forth., all of which have an inbuilt least one-hour fire assurance. Pro precast casing makers will help configuration groups in assessing the extension for normalized precast segments for a specific undertaking. Spending costings and erection projects can be set up by the precaster on receipt of blueprint drawings and a rundown of execution models. For temporary workers and specifiers, there is a major contrast among cost and cost. While cost is nevertheless one component of cost, it is the underlying, generally obvious and the simpler of the two to comprehend. Concentrating on cost is certifiably not a favored system in any business, particularly where high-caliber, solid fabricated merchandise are concerned. Rather, for precast solid items, the emphasis ought to be on the Total Cost of Ownership (TCO). How is TCO determined? The Total Cost of Ownership is equivalent to the whole of the four cost segments: quality, administration, conveyance and cost. As far as cost components, a particular bit of leeway of precast cement over cast set up (CIP) is speed of conveyance and simplicity of establishment, or administration. Both contribute legitimately to bring down Total Cost of Ownership. Precast cement, particularly when created in ensured plants, brags the extra advantage higher caliber. Controlled cluster extents set under uniform conditions reliably makes a superior item than can be thrown set up. For representation purposes, we will utilize a customary precast underground structure. On the building site, planning is a significant, eccentric and costly hazard. Nature stacks the cost chances against CIP concrete. It is an a lot faster and less unsafe decision to have the precast conveyed and introduced that day as opposed to exhume, structure, pour and strip the CIP solid, fix, soggy confirmation and inlay. Given the cost lattice in Example 1, it could spare six days in development booking. For delineation purposes, consider a run of the mill underneath grade structure. For within measurements of a 4-by-8-by-4-foot structure of either precast (6 inches thick) or CIP (8 inches thick), accept these realities: CIP requires three separate days to pour the base, dividers and top. Relieving and stripping adds one day to each progression, requiring six days to cast nearby. Clammy sealing adds one day to the CIP procedure, totaling seven working long stretches of open-gap time. Permitting a normal $350 per cubic yard for little employments (prepared blend, rebar, mastic, work and gear), the 4 cubic yards of CIP required costs out at $1,400. Precast takes just a single day to convey and introduce, including refill of the pre-soggy sealed unit. The precast choice to deliver and truck to the place of work costs out at $2,000. Introducing the precast requires a four-hour least charge of $400 for a 20-ton crane. Equipment costs for fittings, implanted things, and so forth., are indistinguishable for precast and CIP. The TCO of precast is fixed at $2,400. In any case, the TCO of CIP is simply starting at $1,400. That brings up the issue among cynics with respect to why a contractual worker would spend more for precast. Yet, many shrewd temporary workers and specifiers perceive that their expenses are in reality less with precast. The six days of extra booking are required by the mechanics of pouring and relieving concrete nearby. The work should be possible off site in a quality controlled precast plant while other wor

How to Use Influencer Marketing to Drive Sales

How to Use Influencer Marketing to Drive Sales Here’s a shocker â€" 70% of all millennial buyers are influenced to buy a product instead of using their own free thoughts.So… what exactly is Influencer Marketing? And how efficient is it in driving your sales up the roof?Quite a lot if we follow the current trend of shoppers.Businesses earn an average of $6.50 for every $1 spent on influencer marketing. If you aren’t utilizing influencer marketing, you’re missing out on huge profits.Don’t fret, at Cleverism we’ll demonstrate exactly the importance of using Influencer Marketing to boost your sales campaign.WHAT IS INFLUENCER MARKETING? WHAT MAKES IT THE NEXT BIG MARKETING TACTIC?Back when you were a kid when your favorite celebrity endorsed a new product on TV, you were magically drawn towards the product.Now be honest and ask yourself â€"How likely were you to buy this product if it was endorsed by someone you didn’t like? How likely were you to buy it from your favorite celebrity?The answer is obvious â€" we are all influenced by people around us whether they are non-interactable celebrities or our family and friends.We recommend products in our homes, in the gyms, in the workspace, or during a barbeque party â€" “Hey, try out this delicious teriyaki steak sauce to pair with your steak.”While all of this is predominantly done to assist our family and friends in making wiser choices, today, there is a serious wave of influencer marketing utilized in digital sales.Understanding the Scope of Influencer MarketingInfluencer marketing is all around us â€" we see people endorsing products on Instagram and Facebook every day.There are numerous YouTube channels where people review products and breakdown the pros and cons to provide valuable insight into the product you wish to buy.These social media influencers attract viewers and entertain them with humor or brighten their day through quirky videos describing the products they endorse. Highly engaged viewers became consumers of their favorite influ encers.Why?Because they form a bond with the influencer.Why Influencer Marketing is a High ROI for Businesses?A billboard set up with a product endorsement attracts anyone who strolls by the location.However, an influencer attracts their viewers to their product endorsement via digital mediums like YouTube and Podcasts. Hence, the targeted audience is extremely high when compared to standard advertising and costs much lower too.Followers of the influencer are happy to stay and watch the entire video. A billboard or an advertisement simply doesn’t attract an audience in the same interesting way.Let’s assume you’re a brand that deals with gaming peripherals. It makes sense to reach out to a gaming influencer, right? The gaming influencer could be someone who reviews games or the latest gaming gadgets. Assuming this gaming influencer has 2 million followers on YouTube. Having your product as an endorsement at the end of their video allows the influencer to endorse your product wi th his viewers. And most of the audience just so happens to be? â€" Well, gamers of course! Now that’s a smart way to target your products to the right audience utilizing influencers.You’re probably left wondering why viewers find an influencer interesting?That’s a simple one to answer.Influencers are real people. Individuals in an advertisement are hired actors with scripts.A key aspect that creates an interesting bond between influencers and their followers is ‘Simplicity’. Influencers have a heart-to-heart conversation to explain the product in detail and provide in-depth knowledge about the product that an advertising campaign simply fails.People love honesty and influencers are all about being natural and to the point. Here are 4 examples of successful Influencer marketing campaigns that have driven a high ROI for their products.1. PewDiePie Chances are you probably came across this quirky name while browsing around the internet that belongs to Swedish YouTuber â€" Fe lix Arvid.PewDiePiew has a whopping 101 million subscriber base on his YouTube account. With a combined total of over 140 million subscribers across all social media formats, he’s undoubtedly the top social media influencer that earns over $12 million every year.Yes! A millionaire. That’s how big influencer marketing is to sales marketing.Much of his videos revolve around video games and other popular culture content. PewDiePiew endorses colossal brands such as LG, Volvo, and was even said to be recruited by Disney until the deal fell through due to a controversy.If top brands have adopted to utilizing Influencer Marketing as their top choice for gaining customers, it demonstrates a working business tactic that is replacing the age-old ‘Post an Ad’ approach.2. Bigelow TeaThe name Bigelow is quite a household name with specially brewed teas that would capture the soul of anyone lucky enough to catch a whiff.But did you know that Bigelow increased its sales by 18.5% through in fluencer marketing alone?With the assistance of blogger Ashley Thurman, Bigelow began to create an influencer campaign to directly reach out to their consumers by connecting to them via Ashley’s lifestyle blogs. Ashley already had a good viewership on her Instagram and personal blog. Many of her audience were millennials.Bigelow wanted to strike a chord with the youngsters, so Ashley began to demonstrate various recipes for creating tea-based drinks on her blog and Instagram. Interested people reached out to her endorsement link and ended up on Bigelow’s website.In this way, Bigelow grew its sales by reaching out to other lifestyle bloggers to directly reach out to the young and millennial viewers.3. Mercedes BenzThe luxurious car manufacturer has utilized several micro and celebrity influencers to strike a chord with their prestigious customers.One such influencer campaign that was unique was when Mercedes got a hold of Loki, who’s known in the social media world as a wolfdog that goes on adventures with his fellow humans.Yes! You heard right â€" a pet dog drove the sales of Mercedes Benz up the roof.The VR campaign utilized Loki to embark on a chilling journey through the snowy cliffs of Colorado with his owner Kelly Lund.The campaign was heavily praised and became viral due to the bond shared by Lund and Loki while driving through the snow peaks in the cozy atmosphere of a Mercedes vehicle.The campaign proved the durability of the automobiles made by Mercedes that were capable of traversing over rough terrain through the snow-clad mountains. It also gave the viewers a sense of adventure that they could share with the wolfdog and owner on their epic journey.4. Dude PerfectWhat happens when you mix a gang of five friends in love with basketball doing trick shots on a lazy Sunday afternoon with a camcorder? You get a viral video shared by millions of people enjoying the tricks demonstrated by these talented basketball players.Skip a few years into the fu ture and the five players are professional influencers with their own TV show. They have their own merchandise store as well as various mobile apps to draw their viewership to their endorsements.The friends have over 46 million YouTube subscribers and 9 million Instagram followers to their name. Visiting their social media pages demonstrates the various products they endorse and why sports brands prefer to use them as their sales campaign.Do you still doubt the magnitude of influencer marketing with the examples above?Now that you’ve understood why influencer campaigns are so successful, it’s time to start your own campaign.Allow us at Cleverism to demonstrate how to get it done in a few simple ways.TOP INFLUENCER MARKETING STRATEGIES THAT ARE GUARANTEED TO DRIVE SALESJust because a marketing strategy works, doesn’t mean it’s a good thing to enter without a plan.Influencer marketing like other successful marketing strategies requires careful forethought before venturing into the unknown.Leave the rest to us to show you the exact science in picking the right influencer strategy for your brand. 1. Research Your InfluencersAlways choose an influencer that understands your brand and products.What we mean is choose an influencer that loves your products beforehand. To do this, perform research on all the videos or material that the influencer has previously reviewed or talked about.Grab your big yellow notepad and create a pro and con list. List down all the positives of the influencer on one side and the negatives on the other.Here’s a sample pro/con list to review an influencer.Pros+ Understands my niche + In-depth review provided + Clear vocal clarity + Relatable + Creative MarketingCons Expensive to hire Creates only 3 videos every month (requirement: 5)The following example shows that the Influencer understands the product that you require and does a full review of your product. He or she also has a positive attitude and has an extremely mindset to entertain its audience. All great points and perfect to launch your product.But wait!The 2 big cons demonstrate that their pricing structure is quite expensive and out of your budget. They also don’t seem to do more than 3 videos every month. This means you’ll either cough up the dough or negotiate to reach a common ground.Remember, once you’ve broken down the information, it’s easier to take a call if the influencer fits your requirements or not.Let’s assume you sell makeup essentials. Reaching out and collaborating with a makeup artist that reviews products for years and has a long list of followers is ideal to kickstart your publicity campaign. However, it’s ill-advised to reach out to fashion-based influencers as ‘Fashion’ is a general term and not a niche. Your product endorsement could be all over the place.2. Long-term Commitment AlwaysAre you someone that takes a trial of a product before switching over to the next brand?Well, an influencer marketing strategy should always remain long-term or it’s never worth the effort.Here’s why.The audience doesn’t relate immediately to a new product that the influencer speaks aboutTakes time with repeated endorsements for viewers to relate with the productLong-term commitments are efficient for both â€" the influencer and the brand ownerThe audience is likely to trust your product if the influencer is in collaboration for a long periodBuilds and strengthens the relationship of your product with the influencerThe long-term relationship allows the influencer to gain knowledge at marketing your product through experimentationA new product is like a blossoming romance to the influencer. There is bound to be product shyness and distance in the early days.While they perform their best to endorse your product through hot marketing trends, it takes time to connect the product with their audience.Partnering up for a long-term removes the awkwardness and the stress of coming up with a winning formula. T he influencer gets into the grove in a natural way and ends up connecting with your product in a natural manner.Long-term commitments convert into affiliate links and coupon codes personalized for the influencer to share with their audience. Something that won’t work with a short-term contract.3. Work a Unique Strategy for Your Product With Your InfluencerYes! You do have a say in how the influencer markets your product but remember the reason you are approaching the influencer in the first place. For their expertise!If you think you have a phenomenal idea to market the product, put it across and develop the concept while working with the influencer. However, If the influencer has a plan for your product, hear them out!Remember, they are expert marketers, they haven’t attained a high follower count if they didn’t know what they were doing. It’s best to trust your influencer’s strategy over your own in the event of clashing opinions.If the influencer comes off rude or negat ive, it’s best to terminate the contract before proceeding further. Your product’s success is directly proportional to the healthy relationship that you possess with your influencer.The influencer will look forward to coming up with interesting concepts if they are interested in your product. Creativity and unique marketing are something that an influencer must come up with.An excellent example comes in the form of GymShark, a fitness apparel-based brand. Noel Mack remarks “Instagram as a huge part of our success story.”, GymShark invites their influencers along with their followers to their store for an interactive session of meet and greet.The session is usually followed by selfies and fitness advice. This level of interaction caused the fans and the influencers to bond even closer and in turn, drive the sales up the roof for GymShark. According to MarketingWeek, the brand doubled their earnings in a single year with these strategies.A marketing strategy doesn’t require a complex plan but to achieve success it usually works best when working together with your influencer and both are on board with the execution. 4. Clearly Map Out Your Objectives and AudienceA general audience for your product won’t cut it. That’s like selling meat products to a vegan.It rubs people the wrong way and marketing to a general audience is extremely intrusive and unprofessional.Even if your brand deals with common household stuff like brooms and pans, it’s a good idea to market it to a target audience that is likely to make a purchase.Targeting everyone may seem like the way to go but remember â€" maximizing your sales with the right audience bumps your profits.That’s why influencer marketing is perfect for putting the spotlight on your brand to grab the eyeballs of your niche audience. But even an influencer is helpless if you don’t have objectives on the kind of marketing required.Ask yourself the following questions.Is my product targeting a luxurious range of individuals or am I most interested in giving the budget folks a good deal?Will I include discounts and coupons?Does my product come with a positive message? If yes, should the influencer include it in their presentation?Who is most likely to buy my product? â€" single mothers, young professionals, fresh graduates, retired folks, children, etc. Are my competitors using influencer marketing as well? If yes, do I copy their best practices or simply go with a brand-new concept?Is my aim to maximize sales or to generate publicity or a balance of both?Am I tracking my current ROI for all the campaigns I have launched?Are my influencers closely related to my product?Write the answers to these questions down on a piece of paper.The answers to these questions provide you with the biggest solution to your marketing puzzle â€" Perspective!Once you understand your perspective and draw conclusions, the search for your influencer narrows down. Hiring the right influencer can make or break yo ur brand.5. Don’t Chase After Influencers with a Large FollowingBefore you say another word! Hear us out.You’re probably thinking why you shouldn’t go for the cream of the crop in terms of hiring an influencer.While on paper, gunning for the most popular influencer seems to be the best choice, you haven’t fully considered the following negative aspects.A large following doesn’t necessarily mean the influencer is doing a good job in marketing a product.Going by large follower numbers is a good way for you to fall into a scam. Many fraudulent influencers buy their followers through various nefarious sources.Even if a popular influencer is a ticket to the top, ask yourself â€" How much do you think their fee is? Can you afford it? And if you could, is it worth it?The biggest influencers usually sponsor more brands and hence, their focus is diverted and most definitely not loyal to your brand.The big bad influencers may not be as easy receiving to your input and the breach in communication won’t ring a delicate tone.Another aspect to consider, if an influencer is popular and targeting a specific niche, chances are the niche is already tapped out of its potential by other well-known competitors in your field.The rule of the thumb is, leave the popular influencers for the large brands. Until your brand has matured into an organization, it’s best to stick with less popular influencers who have demonstrated their ability to market products.However, if you already have a large brand and are on the search for an influencer marketer, it’s best to match the other strategies in this article and choose a famous influencer.CONCLUSIONYou don’t want your brand to be out in the cold while the rest of the world are utilizing influencer marketing to drive their sales through the roof.Collaborating with an influencer is an effective way to get honest publicity and a loyal audience.When was the last time you bought a product that an influencer recommended? What wa s it? We’d love to read about it in the comments below.

Beer Is The Alcoholic Beverage Of Choice - 976 Words

Beer is one of the oldest alcoholic drinks and has played a role in human history for roughly 8,000 years. Beer is the alcoholic beverage of choice in North America and many other parts around the world. It has shaped the culture of human civilization, social interaction and has had a significant contribution to our economy. In order to get a proper perspective on beer you have to look at three main periods; ancient history (the development period), modernization of beer and its effects, and what role beer plays today and where it is going. Archaeologists have uncovered ancient Babylonian beer recipes engrave on clay tablets as early as 3500 B.C. This early beer was very crude and many people today would probably not consider drinking it today as it had bread chunks and had the consistency similar to porridge. To drink this ancient beer people would consume it using straws to filter out sediment and large chunks. Once Beer started to become more popular and commercialized, the first set of laws regulating it were set in place by the Babylonians. Paragraph 108 in the â€Å"Code of Hammurabi† stated and if anyone were caught selling beer for cash instead of corn in order to cheat their customers, they would be drowned as a punishment. The law also put restrictions on ordinary women from drinking beer with the exception of priestesses who could consume it freely. These laws date back to 1754 BC and since this date, beer has been regulated by society. Beer, during the BabylonianShow MoreRelatedAnalysis Of The Movie The Beer Wars Essay1654 Words   |  7 PagesTHE BEER WARS DOCUMENTARY On April 17th, 2009, the much-awaited documentary, Beer Wars Documentary, was shown in many cinemas across the United States. It’s a documentary that discusses the grassroots efforts of the craft beer industry having been filmed similar to a Michael Moore style documentary. It is a self-styled documentary by filmmaker Anat Baron portraying the beer industry in America from the vantage of small artisanal brewers and specialty beer producers. During the 30 days preceding theRead MoreThe Article, Timing And Type Of Alcohol Consumption And The Metabolic Syndrome By Bruna Angelo Vieira Essay894 Words   |  4 Pagesthroughout the world. This condition correlates with many lifestyle choices and factors. However, its relationship with alcohol intake was unclear, therefore the purpose of this research was to determine if there is a correlation between alcohol intake and the prevalence of metabolic syndrome. The researchers investigated â€Å"interactions between the quantity of alco hol, the timing of its consumption with respect to meals, and the predominant beverage type in the association of alcohol consumption with the metabolicRead MoreDrugs And Alcohol / Tobacco1687 Words   |  7 PagesAnna Rios Health and Lifestyle Choices Health Research Paper April 24, 2015 Drugs and Alcohol/Tobacco: Beer Beer, a very well-known and consumed beverage, used to be very different from what it is today. Many drink it without knowing its intricate history, ingredients, benefits, disadvantages, and statistics. Throughout history, beer has traveled the world in distinct times and places. Its physical appearance has changed drastically as well as its name. The word â€Å"beer† initiated from the word, â€Å"bibere†Read MoreThe Imperial Beverage Company As My Company Of Choice1221 Words   |  5 PagesIntroduction I chose Imperial Beverage Company as my company of choice. I have always been interested in the distribution of alcohol. Imperial was established in 1933, a family owned business out of Kalamazoo Michigan. Imperial supplies fine wines, craft beers, sodas and mixers to Michigan restaurants and retailers. I have always been curious how the distribution companies work. My mother owns a restaurant and we have had a long relationship with Imperial and other distribution companies. I wouldRead MoreLove Cork Screw Llc ( Lcs )1630 Words   |  7 PagesLove Cork Screw LLC (LCS) is a small, fairly new wine distilled beverages wholesaler based in Las Vegas, Nevada. The product line includes varieties that offer the sophisticated and novice wine enthusiasts a range of choices for any palate. Each sleek wine bottle is colorful, whimsical and fun. Additionally, LCS offers 2 types of Scented Candles, each with a unique name and the â€Å"Lampley† Cigar, a high end Dominican cigar that serves as the perfect complement to have a full â€Å"Love Cork Screw†Read MoreBud Light s Current Advertising Strategy1623 Words   |  7 PagesLight took over a small ski town in Colorado for a weekend, posting advertisements around the town and painting everything from light posts to pavement Bud Light’s signature light blue (Hughes). The weekend consisted of parties, concerts, and free beer for one thousand Bud Light fans. While sales data from the campaign has not yet been released, early feedback has been positive. Jeff Fromm of Forbes claims that â€Å"Bud Light knocked it out of the park when it came to engaging consumers with this campaignRead MoreAl Ahram Beverages1451 Words   |  6 PagesCase Analysis Al Ahram Beverages Company â€Å"2† By: Marmina Abdel-Malek 900 00 1809 Fall 09 â€Æ' I- Overview: ABC was a public company originally found in 1897, that has been nationalized in 1963, until it had been privatized in 1997 and acquired by the Luxor Investment group represented by Ahmed el Zayat as a CEO and board chairman. Luxor group is an American investment group focusing on investment more than the business itself. Zayat’s vision and objectives: Marinating local market dominance and transformingRead MoreThe Great Beer Abandonment : America s Young Drinkers777 Words   |  4 Pages â€Å"The great beer abandonment: America’s young drinkers are drinking wine and hard alcohol instead†. In recent years, many young adults’ ages 18-29 years old are not drinking as much beer as the same age group twenty years ago. In 1992 over seventy percent of this age said that beer was their beverage of choice. That number has now drop to forty percent. The percentage of hard alcohol preference has risen from thirteen percent to thirty percent. While wine preference has also increased from fifteenRead MoreEssay about Alcoholism1398 Words   |  6 Pages The production of alcohol is the result of the fermentation of plant products such as fruit grains. Gin, Vodka, Whiskey, and other hard liquors, require a further process known as distillation. The active chemical ingredient in b eer, wine, and other alcoholic beverages is ethyl alcohol. Ethyl alcohol is a potentially addictive drug and a depressant of the central nervous system (Kestler 6). nbsp;nbsp;nbsp;nbsp;nbsp;Alcohol acts as a sedative and as an anesthetic, reducing nerve transmissionsRead MoreAl Ahram Beverages1457 Words   |  6 PagesCase Analysis Al Ahram Beverages Company â€Å"2† By: Marmina Abdel-Malek 900 00 1809 Fall 09 â€Æ' I- Overview: ABC was a public company originally found in 1897, that has been nationalized in 1963, until it had been privatized in 1997 and acquired by the Luxor Investment group represented by Ahmed el Zayat as a CEO and board chairman. Luxor group is an American investment group focusing on investment more than the business itself. Zayat’s vision and objectives: Marinating local market dominance

Essay on Healthy Fast Food in America - 1865 Words

A person is hungry, they need a quick fix, lo and behold they happen to see those bright golden arches not too far in the distance. The person stops, pulls up to the drive through, and the speaker box begins asking them for their order. It’s the sad truth about fast food. The market is chock-full with hungry consumers on extremely tight schedules with â€Å"instant gratification† mindsets. One variable, the fast food market never could have predicted was a â€Å"healthy American†. Everything is now sorted into increments of one hundred calories conveniently put into separate packages for the new health-conscious men and women of the twenty first century. In the beginning, fast food markets preyed on a booming new market hungry of hamburgers and†¦show more content†¦The hamburger is prominently displayed in the advertisement. The phrase â€Å"Try this for sighs† demonstrates how portion size did not matter to Americans. Consumers wanted the satisfaction of being â€Å"full† that came with a â€Å"sigh† after finishing a burger from McDonald’s. Consumers did not know how many calories were sufficient for the meal. â€Å"Calories† was a foreign word to most men and women. The advertisement is very tasteful and gives a positive image to the newborn fast food chain. As McDonald’s flourished and fast food became increasingly popular, the chain introduced the innovative new product that will forever hold a place in pop culture – the Big Mac. The arrival of the Big Mac marked the beginning of oversized portions in America. The burger was enormous- constituted of three buns, two meat patties, cheese, lettuce, tomato, â€Å"special sauce†Ã¢â‚¬ ¦ McDonald’s was not kidding in their ad when it said â€Å"A Meal disguised as a sandwich†. The larger the burger was, the better. Somehow, Americans associated size with quality. This picture vividly shows just how monstrous the new burger was; the ad had been designed to make one salivate. The catch phrase present in the picture also depicts the growing trend amongst fast food suppliers – promptly supplying the costumer with food. Even if the product was unhealthy by nature, it still tasted awfully good. Hamburgers representedShow MoreRelatedObesity Fast Food Nation Essay661 Words   |  3 PagesFast Food Nation Obesity has grown into a rampant issue all over the United States, over the past few decades. Fast foods also have increased their outlets in the nation, in turn, depicting a success in the business venture. It is clear that fast foods have become quite cheap in comparison to healthy, homemade meals. Subsequently, people have turned to eat fast foods for economic reasons. Convenience is yet another reason behind people’s high indulgence in eating fast foods other than healthy,Read MoreAre We A Fast Food Nation?1332 Words   |  6 Pages2014 Are We a Fast Food Nation? Over the past few decades the way Americans eat breakfast, lunch, and diner have change. In the past we used to track our food that involved a lot of physical activity, but now Americans regular routine is to get in the car, drive to drive thru, receive food in a instance, and it has become a habit. Since the recession the fast food industry has recover and it’s doing better than ever. The burgers being the most popular fast food sold in America. America is also in theRead MoreFast Food By Eric Schlosser933 Words   |  4 PagesSpecter uses outside sources such as, Eric Schlosser who wrote Fast-food Nation in 2001. By including outside sources Specter is able to credit his information and make sure that he has accurate and compelling information. To provide even more accuracy, he even includes quotes from other authors such as this quote, â€Å"In 2012, companies produced enough regular soda to supply every single person in America, regardless of age, with nearly thirty gall ons,’’ from Marion Nestle who the recently publishedRead MoreEating Food Policy Regulations And Food Choices1256 Words   |  6 Pagesof causing food shortage for other human beings, destroying the natural environment, inhuman treatment of animals in pursuit of food options, exploitative labour practices, breaking the food policy regulations and most important eating unhealthy. Eating ethically refers to the consequences that arise from the food choices human beings make for themselves and the effects to the respective concerns. The American population is very large.an attempt to feed such a ;arge population is a food choice thatRead MoreObesity : Obesity And Obesity1472 Words   |  6 Pagescontinues to grow at an alarming rate. America is the richest country but has the largest population of obese people in the world. â€Å"Nearly 36.5% of American’s are obese (Adult Obesity Facts).† It is important to note that obesity is defined as having a Body M ass Index (BMI) of â€Å"30% or more† (The Socioeconomic Causes of Obesity). People become obese over times for many reasons like feeling there is less of a need to exercise and eat healthy. There are also more fast food selections, which lead to bad eatingRead MoreBad Food Tastes Good But Can Kill You Essay1614 Words   |  7 Pages  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Bad Food Tastes Good But Can Kill You McDonald s, In-And-Out, and Carl’s Jr are all good places to go eat. Just thinking about these fast food joints makes your mouth water. Most Americans go to these fast food places every week. It is a weekly visit and addiction, although these foods taste good they are very bad for one s health. They can cause health problems and in severe cases death. There is advertisements and screenings about fast food or junk food everywhere now. A personRead MoreEssay about Dont Get Weighed Down by Fast Food809 Words   |  4 PagesDont Get Weighed Down by Fast Food Did you know that one Quarter Pounder from McDonalds has 430 calories, 21 grams of fat, and 70 mg. of cholesterol? Add cheese to that Quarter Pounder and you add 100 calories and nine grams of fat. McDonalds is not the only unhealthy restaurant. Pizza Hut, Burger King, and Wendys also contribute to Americans unhealthy eating habits. America needs to stop advertising such unhealthy eating. How often do you hear of a ninety-nine centRead MoreWeight On Obesity1551 Words   |  7 PagesAll the Weight on Our Shoulders America is in danger; this rising threat is obesity, which is growing as the leading cause of preventable deaths just behind tobacco. Throughout its history, America has seen many different conflicts and threats rise and fall and with each threat. Each generation has risen to the challenge time and time again. Now, it’s the new age generation’s turn to do the same. Obesity is a significant problem and it must be curbed or it will crush us under its weight. As the citizensRead MoreMan Vs. Food : Fast Food Can Contribute To Childhood Obesity1267 Words   |  6 Pages Man vs. Food: Fast Food Can Contribute to Childhood Obesity The United States of America has always been a safe and well-constructed country. Over the past years, it has tried to progress in numerous ways. However, America is suffering daily from obesity issues that can be prevented. America is becoming uncontrollable when it comes down to the consumption of too much fast food. When fast food was introduced to Americans, it had many advantages. These advantages have suddenly converted into disadvantagesRead MoreFast Food : The Calorie Crisis1400 Words   |  6 PagesProfessor Healy ENGL 123 30 March 2015 Fast Food – The Calorie Crisis Over the years, Americans have slowly become aware of the seemingly crippling effects of fast food on their health. Lack of exercise along with an unhealthy diet is one of the leading causes of obesity, and fast food is a major contributor to those unhealthy diet choices. Fast food contributes the most to the astonishing rise in rates of obesity over the past years. The nutritional content of fast food is excessively high in calories

The Nature of International Politics Free Essays

The Nature of International Politics The first principle that Thucydides addresses regarding the nature of international politics calls into question the conclusive goals that each individual entity in the world of international relations deems most important. Thucydides states that a country or state’s ultimate goal is to gain power and ruling over other nations. He illustrates this best in The Melian Dialogue through the actions of the war-loving Athenians. We will write a custom essay sample on The Nature of International Politics or any similar topic only for you Order Now In their effort to maintain their stance of power against their rival Spartans, they travel to the island of Melos with the goal of conquering the Melians; either through force or through the Melian surrender. The people of Melos wish to remain neutral friends of both Sparta and Athens, but the Athenians will not hear of it. In their eyes, staying on friendly terms with a neutral country would be construed as a sign of weakness and fear. The Melians refuse to surrender, resulting in the ultimate destruction of their society while the Athenians gain further rule and power for their empire. However, I believe that this principle need not to always hold true, especially in the terms of war through diplomatic countries such as the United States of America. The United States has always held its principles in the effort to spread democracy and morality in the international realm. In The Fog of War, John F. Kennedy disproves Thucydides first principle. In the midst of the Cuban Missile Crisis, the last thing Kennedy and his Secretary of Defense, Robert McNamara, wanted to do was to attack Cuba or go to war with the Soviet Union to gain power or ruling in any sense. They wanted to deal with the frightening presence of the Soviet Union’s extensive nuclear warheads on Cuban soil in the most diplomatic way possible in order to avoid nuclear war. While this was best for the self-interest of the American people, it was also for the benefit for the citizens of Cuba and the USSR, as nuclear war destroys nations. Thankfully JFK had the help of a man named Tommy Thompson on his team who personally knew the Soviet Premier Nikita Khrushchev. Thompson urged Kennedy to go forward with negotiations with Khrushchev in order to end the Cuban Missile Crisis peacefully. Luckily, it worked. Kennedy and Khrushchev reached an agreement that the Soviet Union would dismantle the weapons as long as the United States would not invade Cuba. Through the peaceful, yet stressful, negotiations, both JFK and Khrushchev went against the international principle that countries only aim to rule and conquer, and instead in the arms of a rational governing body most often the countries own self-interest for safety overrules the desire to prove their power over other countries. Thucydides’ second principle of international politics relates to the idea that between a world of expansive cultures and beliefs, there is no international moral code for war and relations between states. In the Melian Dialogue, Thucydides exemplifies this idea through the war practices that the Athenians practiced in regards to the Melian people. While some may argue that their initial attempt to discuss the impending attack while offering the option of surrender was â€Å"humane†, the brutal force they eventually brought upon the Island of Melos outweighed their weak attempts in the beginning. Once the Melian people surrendered, the Athenians put all men of military age to death and sold the women and children as slaves. The Athenians practiced the â€Å"might makes right† way of thinking about morality: that those who hold the most power also hold the ability to decide what actions are appropriate where they deem fit. In this case, they were the mighty ones. Their forceful actions toward the Melians were justifiable in their eyes, but across cultures such actions could easily be deemed excessive and radical. Therein lies Thucydides’ argument that there is no such moral code that every nation can be held accountable to. In The Fog of War, Robert McNamara is horrified with such a truth, and wonders aloud â€Å"What is morally appropriate in a wartime environment? † He illustrates his question by describing â€Å"Agent Orange†, a chemical that was approved for usage during the Vietnam War while he was acting Secretary of Defense. â€Å"Agent Orange† is a chemical that was often used to take the leaves off of trees, and after the war was discovered to be highly toxic and lethal. The usage of â€Å"Agent Orange† killed numerous citizens and soldiers who were exposed. He continues to ask whether those who issued the approval of â€Å"Agent Orange† criminals? Within the definition of the word ‘criminal’ is the assumption that there is a crime being broken that is made illegal by a system of written laws. But McNamara points out that there are no such kinds of laws in war to determine what is acceptable and what is not and ultimately there is no such thing as an international moral code that can be upheld, especially in the times of war. While there exists no international moral standard, does that mean that no state can be trusted? Thucydides’ third principle of international politics would answer â€Å"yes†. He believes that in the sense of self-interest, one state cannot rely upon alliances and only those alliances that are in line with national honor should be upheld. This principle is evident in the Melian Dialogue when the Melian people state their hope and belief in the Spartan people coming to their aid in the prospect of attack from the Athenians. They believe that if not solely for the Spartan’s will to preserve their neighboring allies (that will surely take note if they don’t come to aid Melos), then for the kinship of the Melian and Spartan race. Ultimately, the people of Melos are proven to have had too much hope in the Spartans, as no one comes to their aid. However, much like in the throes of friendship where not all can be trusted, surely some friends and allies can. The Fog of War displays a twisted sense of camaraderie between the USSR and Cuba, a bond that was forged in the joint disparage toward the United States. Their alliance built and housed nuclear weapons on Cuban soil, weapons that had the ability to destroy most of the continental United States. Once the American Government took hold of the dangerous situation and offered negotiations to the USSR in the hopes of avoiding destructive warfare, Nikita Khrushchev had a decision to make†¦and he had two major options. He could ignore the offer of diplomatic problem solving and strike the United States with the nuclear weapons or he could agree to the negotiations JFK brought to the table. On the one hand, attacking the United States guaranteed a responsive strike from the US that would undoubtedly destroy Cuba and kill thousands (not to mention create real problems between the USSR and the US). And on the other, he could agree to take out the weapons in return for the promise that the US would not attack Cuba. He could be known as the man who saved Cuba from an attack by the United States and could gain national respect for upholding USSR honor and morality. Despite the disturbing urgings from war-mongering Fidel Castro, Khrushchev decided to agree to negotiations. While his actions may have been solely done for self-interest and preservation of the USSR’s teetering relationship with the US, he ultimately had the interest of the people of Cuba in mind even when their own President did not. This act by Khrushchev, despite the reasons behind it, upheld the ideals of alliances: that one nation must be reliable and ready in the ability to protect the people and rights of the ally nation. How to cite The Nature of International Politics, Papers

Moon Landing Exploratory Essay free essay sample

The space race, during the Cold War, all started with the launch of the first artificial satellite, Sputnik 1. Although this shiny piece of metal ball sent meaningless â€Å"beep-beep† signals back to earth, it had a profound effect on the thinking of citizens and government around the globe, especially on the United States. As tensions and pressures were building, the National Aeronautics and Space Administration (NASA) was created in 1958, to bring competing military space programs into one effort. Soon, they developed the rockets, built the space capsules and satellites, and hired astronauts to become space men. In addition, the United States government realized there was a new frontier to be explored: the moon. As a result, putting a man on the moon became an official governmental priority and the Apollo moon-landing program was established. In 1969, astronauts Neil Armstrong and Buzz Aldrin were the first humans to walk on the moon. Controversies about the moon landing began shortly after when Bill Kaysing, a moon hoax investigator, published We never went to the Moon: America’s Thirty Billion Swindle in 1974. We will write a custom essay sample on Moon Landing Exploratory Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In addition, an organization called the Flat Earth Society, was the first to accuse NASA of faking the moon landing. Soon after, more and more people, like scientists, professors or amateurs became concerned and wanted the find out the answer: if the moon landing of 1969 was a hoax or a real event. There are five general claims regarding the falsity of the lunar success, each having their own significant proponents and evidences. However, the source of all conspiracies derives from Bill Kaysing. In John Moffet’s FOX documentary: Conspiracy Theory: Did we Land on the Moon? , Bill Kaysing shows strong beliefs that the moon landing was not real due to the following reasons: â€Å"despite the clarity of deep space, the starts were missing from dark lunar skies,† â€Å"the American flag was waving even though there was no ir on the moon,† and â€Å"there was no blast crater beneath the lunar lander† (Moffet). In addition, in Phillip C. Plait’s book, Bad Astronomy: Misconceptions and Misuses Revealed, from Astrology to the Moon Landing â€Å"Hoax,† many other conspiracy theorists argue that the incredibly high temperature of the Moon should have killed the astronauts and the play of light and shadows in the surface indicates that the photos a re faked (Plait 157). These theories all state that the entire world was deceived by the NASA administration and probable the United States government for them to gain the pride and prestige between the lunar landing events. Regardless of the conspiracy theories and the evidences, 94% of the United States population believes the moon landing was a real event, according to Frank Newport’s article, â€Å"Landing a Man on the Moon: The Public’s View. † In Tony Phillip’s article, â€Å"The Great Moon Hoax,† theories are debunked with explanations. He first explains why the pictures taken from the moon did not have stars. He states: â€Å"its difficult to capture something very bright and something else very dim on the same piece of film-typical emulsions† as they â€Å"don’t have enough ‘dynamic setting’† (Phillips). Then he explains why the flags waved despite vacuumed area: â€Å"Not every waving flag needs a breeze-at least not in space. When astronauts were planting the flagpole they rotated it back and forth to better penetrate the lunar soil† (Philips). The article also provides new evidence against the conspiracy theory: the moon rock, Big Muley. In moon rocks, there are isotopes that cannot be found on Earth. â€Å"Even if scientists wanted to make something like a Moon rock by, say, bombarding an Earth rock with high energy atomic nuclei, they couldnt† (Phillips). In addition, Phillip C. Plait agrees with Tony Phillips and comes to the same conclusions. For example he states there are no stars in the picture because, â€Å"The stars are too faint to be seen in the images† (Plait 159). However, unlike Tony Phillips, Plait explains the scientific reasons in depth. He claims astronauts have survived the incredibly high temperature of the Moon due to simple date counting. He explains, â€Å"Moon spins on its axis once every 27 days †¦ [which] means †¦ two weeks of sunlight and two weeks of darkness†¦ the surface doesn’t heat up the instant the sunlight touches it†¦It takes days for the lunar surface to get to its high temperature†¦Ã¢â‚¬  (Plait 166). The author of the paper believes the moon landing of 1969 really happened. The main reasons coming to this conclusion s that the lies could not be told by such huge amount of people and the theories can be all explained and understood with a little studying on physics and astronomy. If this were a hoax, more than a handful of people would have spoken up the secret. The author of this paper also believes that the photos and the films from NASA are real evidences, but have been misinterpret ed due to the lack of knowledge on astronomy and physics. This topic still remains to be debated over because the moon landing was one of the magnificent scientific developments in world history.