Cb2 Assignment Example | Topics and Well Written Essays - 500 words

Cb2 - Assignment Example This, therefore, means that the social class can be based the objective of classification, how people think of others and the reputation that an individual claims or deserves. This is different from income in that a person may have high-income levels and yet his or her reputation is low within the society. Therefore, a person’s income is just one of the factors that can determine the social class but it is not the social class itself. An achieved status refers to the status that is acquired through struggle and merit. This could be the status related to educational status or research achievements. It is therefore related to skills, abilities and efforts. On the other hand, an ascribed status is considered to be beyond the person’s control. This is based, therefore on attributes of a person that are fixed and natural. The classes related to sex, race and deformity are ascribed rather than acquired. Income is just one of the factors likely to be considered in describing the social class. However earning more money does not always lead to a change in social class (Wood, 2012). This is because influence, success and the impact that a person has in the society are always stronger indicators of social class than income. Therefore, a person may be earning a lot of money but his or her reputation and influence remain the same. Rich consumers can be grouped as old money or nouveau depending on how they display their wealth. For old money rich consumers, their wealth remains unseen. They are rich but do not care to display conspicuous consumption in any way. The Nouveau, on the other hand, are those rich consumers who display their spending and consumption with the motive of getting a reputation and a social class upgrade (Wood, 2012). They have symbolic self-completion such as flashy cars to display their wealth. In most contexts, the term social class is controversial. This means that different

Ergomatics Ltd- Product Launch Essay Example | Topics and Well Written Essays - 2500 words

Ergomatics Ltd- Product Launch - Essay Example Background Information of Ergonomics Ltd Ergonomics Ltd is a leading manufacturer of variable height furniture for the educational market. The company has strengths in the design, supply and installation of furniture for education institutions that adheres to strict government guidelines. The company has expertise in the quality and design product to meet specific need of its consumers. It supplies furniture to most of the good schools and educational institutes. The product it supplies is customized according to space need and design needs of consumers. It has been able to provide good quality products at reasonable cost. The deliveries of products are always on time. The customer focused approach; good product and service have created a brand name for Ergonomics Ltd in the market. It supplies the products directly or through the distribution network it has established in last 30 years. Its strong distribution network, good credit policies and distribution channel management have created a strong distribution network. It h as strong manufacturing base and supplier’s network that can provide them raw materials at the best prices. Being one of the leaders in the market the company has reached at the stage where it can get best prices of raw materials. It has employee focused approach. It provides best compensation, wages and working conditions to its employees. It is regarded as one of the best employers in the market. Ergonomics Ltd has a turnover of  £110,000,000 with operating profits of  £7,000,000. Company is planning to diversify in new business.