Marketing Article Example | Topics and Well Written Essays - 5750 words

Marketing - Article Example In very much the same way, the article in question analyzes the means by which thou you based marketing can be used in pharmaceuticals to ensure that long-term ability to innovate and value is not lost. Moreover, the article indicates that the pharmaceutical firms have suffered a great deal with regards to public image in the past three years as exorbitantly high prices have not been able to integrate correctly with the simplistic definition about you based marketing which is as follows: value= benefit/cost. Naturally, an understanding of value-based marketing that would seek to promote a level of continued good or service availability and favorable consideration would necessarily place a positive and larger value of benefit once the entire equation has worked out. In much the same way, the article seeks to engage the consumer of pharmaceuticals in a way that actively promotes a â€Å"language of value†. Although pharmaceuticals has been used as the case in point for this part icular article review, the fact of the matter is that any and every product must engage in value-based marketing if it intends on its product or service offerings to continually be integrated with in a positive manner by the consumer base.... As the article indicates, Apple chose to engage with the Indian subcontinent by selling their otherwise highly expensive mobile devices through a series of Apple backed finance plans. Rather than engaging any other financial institutions in securing such short-term financial obligations, Apple Inc. the cited that a far better approach would be to offer such financing options in house as a means of engaging tens and even hundreds of thousands of potential clients that otherwise would not have the discretionary income to afford an outright purchase of their device. With this illustrates is that a firm which is able to integrate into specific markets utilizing specific tools is invariably able to experience a higher degree of success and longevity than one who uses a rather formulaic and unimaginative market penetration strategy that is not based on the dynamics of the needs of the region/socioeconomic situation in question. Chapter 3: Ethics in Marketing http://www.marketingmagazine.co .uk/article/1184004/understanding-britains-upmarket-ethical-consumers Although it might be nice to imagine that firms engage in ethical marketing merely due to the fact that it is the right thing to do, the fact of the matter is that this ordinarily takes place only as a means of generating further profitability. It doesn’t take a great deal of imagination to recall any of the major companies in the world advertising that they are engaging in ethical work as a means of providing what many market colleges refer to as a â€Å"warm fuzzy† feeling within the end consumer. However, the particular article in question, Understanding Britain’s Upmarket Ethical Consumers† details the means by which firms that engage in ethical marketing can reap a verifiably and statistically higher