Compare and contrast two business case studies Essay

Compare and contrast two business case studies - Essay Example Tesco’s great number of manpower and its powerful marketing strategy are the underlying strengths that make it dominant in its specified area of business. (ivythesis.typepad.com, 2011) Eden project aim is to promote the understanding and responsible management of vital relationship between plants and resources. The site covers 50 hectares and could hold 35 football pitches. The biomes are not covered y glass but in EFTE, a transparent high tech foil, contain more than 100000 plants from 5000 species. ? 86 million has been spent to autumn 2002. Staff almost doubled by 2002 to 650. The site has attracted over two million visitors in less than two years a benefit of ? billion to the Cornish economy is predicted for the period 2001-2011.The project was a brain child of a former record producer Tim Smith who started to formulate the idea when driving around the abandoned china clay pit just outside St Austell has become home to the largest conservatories (‘Biomes ‘Peter Long, 2004 p 824). The iconic build began in Cornwall in 1998 and was officially opened in March 2001; they had planned for 750000 visitors in the first 12 months instead 1.9 Million people made their way to former china clay Pit in England most Westerly County. Eden Project has given a huge boost to Cornwall’s economy creating more than 400 Jobs. ... One out of every three pounds spent in a supermarket goes to Tesco. It is the Britain’s biggest private employer with a workforce of 260,000 employees. (Poulter S 2005) In order to achieve steering- wheel -targets, Tesco’s HR strategy revolves around work simplification, performance management, challenging unwritten rules and rolling out core skills to all head office employees. This clearly highlights how business measures at Tesco are closely linked to performance management. Although the frontline employees are considered to be Tesco’s reflection to its customers, all employees have vital roles to play in achieving the organizations goals. This is done through an innovative induction programme that caters for styles of learning, different cultures and varying work commitments which ensures that every employee clearly understands his or her individual role in contributing to Tesco’s core values and purposes. Tesco ensures that employees understand how th eir actions affects the big ‘picture’ of the overall business by providing continuous training that creates a graphical journey through Tesco’s history, its values, core purpose, business goals, financial aims, commitment to customers and the marketing strategy. In order to keep lead over its rivals in the fiercely-competitive UK supermarket sector, Tesco has adopted a human-resource-led business strategy. The strategic policy started in the company’s supermarkets with an aim of improving customers’ service by freeing up stores employees. Tesco concentrates on clear definition of employees’ roles, activities and responsibilities to ensure that employees are accountable, responsible, consulted and informed. 13 key management techniques are